SE8 EP08: From Fungi to Functionality: How Fōrij's Mushroom-Powered Granolas are Elevating Breakfast w/ Parker Olson

<p>On today’s episode, Kunle is joined by Parker Olson, Founder of <a href="https://www.forij.co/">Forij</a>, a healthy and sustainable granola and meal bar infused with mushroom’s brain and body benefits.</p><p> </p><p>Parker Olson’s love for how the brain works led him to love neuroscience and became a self-proclaimed biohacker. His curiosity about his nutrition made him experiment with different nutrition regimens until he found mushrooms. Parker tried different products like mushroom tea alternatives, mushroom coffee, liquid extracts, etc., but none made him love to take it every day because of their taste so he did his own decoctions. He researched, joined their local mycological society, and worked with a chef until he created something that he loved.</p><p> </p><p>After finding himself joining a startup conference, Parker found himself an investor but challenges do not end after getting funding. As he mentioned, they are “taking it day by day.” He also identified three challenges with customer subscriptions, one of which is very interesting.</p><p><em> </em></p><p>It’s an insightful episode as you’d hear Kunle and Parker talk more about Forij’s successes and challenges, the importance of customer feedback and running market tests, as well as making sure to get the packaging, pricing, and placement right.</p><p><br>-----------</p><p>SPONSORS:</p><p>This episode is brought to you by:<br> <br><strong>Recharge</strong><br> <br> This episode is brought to you by <a href="https://rechargepayments.com/">Recharge</a>, the leading subscriptions payment solution for Shopify merchants.<br> <br> Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.<br> <br> Turn transactions into relationships and experience seamless subscription commerce with Recharge.<br> <br> Find out more on <a href="https://rechargepayments.com/2x">r