SE05 EP06: Social-Selling Platforms in China for Direct-to-Consumer Marketing 🇨🇳

<p>Arnold Ma is the Founder of <a href="https://qumin.co.uk/" rel="noopener">Qumin</a>, an Award-winning Chinese digital creative agency based in London and Shanghai as well as is the host of the <a href="https://podcasts.apple.com/gb/podcast/china-wtf/id1467251233" rel="noopener">China WTF Podcast</a>. With clients such a Net-A-Porter, Harrods, Heathrow and Manchester United, Arnold knows a thing or two about launching and marketing brands in China. </p> <p>This episode is packed with a whole lot of primer information that sheds some light on how the modern Chinese consumer thinks and reacts to branding and marketing. </p> <p>We discuss three major digital marketing channels in China available to marketers, </p> <ol> <li>Livestreaming will become an even more important sales medium</li> <li>Short-video apps will continue to embrace e-commerce - Douyin and TikTok</li> <li>Service and Utility apps - WeChat</li> </ol> <p> </p> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p> <p>Find out more on <a href="https://klaviyo.com/2x">klaviyo.com/2x</a>.  </p> <p>Rewind</p> <p>This episode is brought to you by <a href="https://rewind.io" rel="noopener">Rewind</a>. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human erro