SE05 EP03: Core Focus Areas in Media Buying for Direct-to-Consumer Commerce

<p>On today's episode, Kunle talks about five areas of focus direct-to-consumer ecommerce brands should base their media buying activities on.</p> <p>Regardless of the paid media platform, these principles will help form your overarching strategy so that you apply tactics. </p> <p>Here is a summary of the five points discussed: </p> <ol> <li>Winners of the game drive high reach and high frequency</li> <li>Media buying is a hunt - you need to dial-in on sub-audiences</li> <li>Is your on-site funnel leaking and costing you cash?</li> <li>What are your micro-conversions?</li> <li>For established brands - don’t stagnate, innovate - dial in on product improvements</li> </ol> <p> </p> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?</p> <p>They rely on <a href="https://klaviyo.com/2x" rel="noopener">Klaviyo</a>, the growth marketing platform chosen by more than 25,000 online businesses.</p> <p>With a dedicated team of experts and a platform that consumes more data than any other on the market, <a href="https://klaviyo.com/2x" rel="noopener">Klaviyo</a> helps you own the customer experience and grow higher-value relationships.  </p> <p>From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.</p> <p>Visit <a href="https://klaviyo.com/2x" rel="noopener">klaviyo.com/2x</a> to get Klaviyo’s holiday planning guide.</p> <p> </p> <p>Rewind - Cloud Backups</p> <p>Let's take a quick break to talk about screwing up. Accidents happen. Maybe you installed an app and it messed up your theme, or a CSV import wrecked your product catalogue. Common myth; Shopify and BigCommerce have a backup that you can use when something goes wrong with your store.   Untrue! They don't!   Myth busted. S