SE05 EP02: Growth Checklist for 2020

<p>Kunle hosts today's show, he talks about 9 to-dos every direct-to-consumer marketing team should have in order to unlock sales growth in 2020. Here is a summary list of what was discussed: </p> <ol> <li>The growth triad: AOV, Conversion Rate, Traffic (returning / new)</li> <li>Push Notifications</li> <li>SMS</li> <li>Unify your messaging strategy - synergise it</li> <li>Reduce the amount you're discounting</li> <li>Drive a lot of focus on brand <ol> <li>Frame and tell your brand’s stories</li> <li>Leave visual and audio-visual footprints</li> <li>Work nurturing a community</li> <li>What emotions does your brand evoke</li> <li>Influencers</li> </ol> </li> <li>Sell internationally</li> <li>Know your customers even more - carry out more surveys</li> <li>Drive multi-channel selling -&gt; go headless and also explore new channels to sell e.g. messenger (email transactions might be a thing in 2020) </li> </ol> <p> </p> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?</p> <p>They rely on <a href="https://klaviyo.com/2x" rel="noopener">Klaviyo</a>, the growth marketing platform chosen by more than 25,000 online businesses.</p> <p>With a dedicated team of experts and a platform that consumes more data than any other on the market, <a href="https://klaviyo.com/2x" rel="noopener">Klaviyo</a> helps you own the customer experience and grow higher-value relationships.  </p> <p>From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.</p> <p>Visit <a href="https://klaviyo.com/2x" rel="noopener">klaviyo.com/2x</a> to get Klaviyo’s holiday planning guide.</p> <p> </p> <p>Rewind - Cloud Backups</p> <p>Let's take a quick break to talk about screwing up. Accidents happen. Maybe you ins