Scott Winter on Business Development – Time To Get Great At Business Development

<p>Mo asks Scott Winter: When was the moment that you realized that business development was great?</p> <ul> <li>Scott started his career off in sales with LexisNexis and that developed into a role in consulting. Eventually he made the switch to a product management position with Interaction where he focused on CRM and client relationships.</li> <li>Interaction is the world’s largest CRM system for law firms and by coming up in that environment, Scott learned a lot about the technical aspects of the software which helped him better serve his clients.</li> <li>Scott had the typical mindset about sales in college that most people have, but he reframed his perspective after getting some actual experience in sales positions.</li> <li>The one key moment when Scott realized that business development was a powerful tool for growth was after having a simple conversation with someone on a plan. Just listening carefully and remembering what he learned blew that person away when they met again many months later.</li> <li>Scott has a knack for having a conversation on any subject and being able to find a point of connection. He also tends to add notes in his phone of a particularly interesting detail (powerlifting, ironman training, etc.) and makes use of his CRM to keep track of everything.</li> <li>Remembering details about someone is an art and a science, but there are tools you can use to make it easier.</li> </ul> <p> </p> <p> </p> <p>Mentioned in this Episode:</p> <p><a href="http://growbigplaybook.com/" target="_blank" rel= "noopener">GrowBIGPlaybook.com</a></p> <p><a href="mailto:scott@index.io" target="_blank" rel= "noopener">scott@index.io</a></p> <p><a href="https://www.linkedin.com/in/scwinter" target="_blank" rel="noopener">Scott Winter on LinkedIn</a></p>