Scott Philbrook / Astonishing Legends

<p>Scott Philbrook made a career pivot from top commercial and music video editor to a now top podcaster. Today we talk about the podcast he co-hosts, Astonishing Legends, and how they’ve marketed their podcast from a bedroom production to the global phenomenon it has become. Hint, they took what they know about branding and let it guide them to phenomenal growth.</p><p><strong>00:18</strong> - Scott Intro</p><p><strong>01:48</strong> - What is AL about?</p><p><strong>04:11</strong> - Mindset - healthy skepticism</p><p><strong>06:00</strong> - Scott’s change in view</p><p><strong>08:54</strong> - Cognitive closure</p><p><strong>10:13</strong> - AL as a brand</p><p><strong>16:27</strong> - How do you handle poor production value from guests?</p><p><strong>18:31</strong> - Articulation of the brand</p><p><strong>20:04</strong> - Topics AL won’t touch</p><p><strong>21:37</strong> - Tone of voice</p><p><strong>22:25</strong> - Openly skeptical but skeptically open</p><p><strong>23:57</strong> - How have you built an audience?</p><p><strong>27:18</strong> - Feedback through social media</p><p><strong>28:11</strong> - ARC - Astonishing Research Corp</p><p><strong>30:04</strong> - Advice for brands with fan engagement</p><p><strong>31:17</strong> - If you started AL today, what would you do differently</p><p><strong>33:24</strong> - Advice for people starting a podcast - Spotify usage</p><p><strong>40:34</strong> - Sub-brands of AL</p><p><strong>43:16</strong> - Cross Promos</p><p><strong>45:05</strong> - Where can people find AL</p><p> </p><p><a href="https://www.linkedin.com/in/scott-philbrook-257100aa/">https://www.linkedin.com/in/scott-philbrook-257100aa/</a> </p><p><a href="https://www.astonishinglegends.com">https://www.astonishinglegends.com</a></p>