Scott McKain - Create Distinction and Make Your Business Iconic

<p>This week, Scott McKain, joins us at The Table. Scott is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace.Scott’s recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018.</p> <p>Our conversation is fun as well as informative. Scott is not just a good read. He's also a good listen.</p> <p>1.31 <strong>Interview –Scott McKain – First be Distinctive, Then Be Iconic</strong></p> <p>When you are Distinctive, you own your industry, and I am immediately attracted to you.</p> <p>When companies in other industries look to follow what you do, then you are Iconic.</p> <p>When you are Iconic, not only do you get repeat business, you also have extraordinary referrals.</p> <p>Three destroyers of distinction; number of competitors, imitation, and familiarity.</p> <p>You have to fight these destroyers.</p> <p>The first creator of Distinction; clarity what you do and what you will not do and for whom.</p> <p>The second; creativity and innovation within the boundaries of carefully defined clarity.</p> <p>The cost to be Distinctive is hire better people, better customer service.</p> <p>The cost of <strong><em>not </em></strong>being Distinctive can often be fatal.</p> <p>Time spent defending against competition is better spent making them irrelevant.</p> <p>A competitor who copies you and has bad accounting, will take both of you down.</p> <p>Incrementally improving the same old things is not an effective long-term strategy.</p> <p>The third cornerstone is communication – the ability to create and relate stories.</p> <p>38.14 <strong>We Are Alpha Dogs – Take the Dog Quiz</strong></p> <p>38.38 <strong>Post Interview Discussion – Scott McKain</strong></p> <p>45.51 <strong>We Hope you have a productive and inspirational week!</strong></p> <p><strong><ins>HOW TO REACH OUR GUES