Scott Joseph. Marketing for Small Business. Episode 386 with The Real Brad Lea (TRBL)

<p><span style="font-weight: 400;">Scott Joseph’s passion is to get sales and marketing to operate as a unified, high-performing machine. Scott started his journey in the automotive industry selling cars long before my car dealerships or J&L Marketing was even a thought. Today, Scott’s role is the same in all of the companies he is fortunate to own and lead. Scott focuses on innovation, strategic alliances, improving business plans and the overall vision.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, Scott and Brad discuss the importance of marketing for small businesses and what it means to your business today to be successful.</span></p> <p><br /> <br /></p> <p><span style="font-weight: 400;">00:00 Intro</span></p> <p><span style="font-weight: 400;">02:03 “Digital is so easy as long as you have someone who understands the data; know your numbers.” - Scott Joseph</span></p> <p><span style="font-weight: 400;">04:30 How Scott got started selling cars</span></p> <p><span style="font-weight: 400;">08:20 “I’m going to start marketing for car dealerships, not sell.” - Scott Joseph</span></p> <p><span style="font-weight: 400;">11:51 What Brad had to do to keep the lights on at LightSpeed VT</span></p> <p><span style="font-weight: 400;">14:19 “The number one thing you must have is a great General Manager because if you have that, you have a license to print money.” - Scott Joseph</span></p> <p><span style="font-weight: 400;">15:00 AI</span></p> <p><span style="font-weight: 400;">22:30 The accidental advertisement</span></p> <p><span style="font-weight: 400;">24:03 “If you are an owner of a business you want to have the faith and trust that nothing is going on behind the scenes.” -</span> <span style= "font-weight: 400;">Scott Joseph</span></p> <p><span style="font-weight: 400;">28:00 P&L’s in the car dealer business</span></p> <p><span style="font-weight: 400;">31:12 What you can do next month to increase your sales</span></p> <p><span style="font-weight: 400;">34:00 The power of having a jet</