Scott Berkun: How design makes the world

<p><span style="font-weight: 400;">Do you have a colleague who just doesn’t get what design is all about? Or maybe you’ve tried explaining it to your parents, but they just respond by asking you to fix their printer.</span></p> <p><span style="font-weight: 400;">If that’s the case, then Scott Berkun has written a book for you, to give to them. It’s called</span> <em><span style="font-weight: 400;">How Design Makes the World</span></em><span style="font-weight: 400;">, and it’s a great beginner’s guide to how design shapes just about everything we interact with in modern society, for better or for worse. </span></p> <p><span style="font-weight: 400;">It is also a good refresher for those of us who are more well-versed in design. Scott—who has written other bestselling books like</span> <em><span style= "font-weight: 400;">The</span></em> <em><span style= "font-weight: 400;">Myths of Innovation</span></em> <span style= "font-weight: 400;">and</span> <em><span style= "font-weight: 400;">Making Things Happen</span></em><span style= "font-weight: 400;">—does a great job of distilling design concepts down into everyday examples that are accessible and engaging.</span></p> <p><span style="font-weight: 400;">In our conversation, we chat with Scott about the differences in thinking between designers and engineers, what UX design has to do with deep-sea anglerfish, and how good design is often shaped by understanding the constraints on a product.</span></p> <p><strong>Bio</strong></p> <p> </p> <p><span style="font-weight: 400;">Scott Berkun is a bestselling author and</span> <a href= "https://scottberkun.com/speaking"><span style= "font-weight: 400;">popular speaker</span></a> <span style= "font-weight: 400;">on creativity, leading projects, public speaking, design and many other subjects. He’s the author of</span> <a href="https://scottberkun.com/books"><span style= "font-weight: 400;">eight books</span></a><span style= "font-weight: 400;">, including </span> <a href= "http://www.designmtw.com/"><span style="font-weight: