Scientific Approach to Conversions: Lessons from InstaFloss

Eli Packhouse joined the podcast to discuss his new product InstaFloss. Eli is an inventor and started two companies, Singular Sound in 2013 and a second company in 2017 to pursue his idea for a device that could floss teeth automatically in seconds. After five years of research and development, they are now taking pre-orders and launching in a few months.