Scaling Sonya Dakar with Facebook Ads - Ep. 16

<p>Since January 2019, DB Dynamo has been honored to partner with Sonya Dakar, a skincare brand exploding in an already competitive industry. At the start of the relationship, we were hired to execute a 90 day paid social media test with a goal of a 2.5X Return On Ad Spend (ROAS); a relatively aggressive goal for a new advertiser.</p> <p><strong>We exceeded that goal by earning $4.17 for every $1 we spent on Facebook during the test period.</strong><em> Fast forward to one year of working together, and the brand had spent more than ever before on Facebook Advertising campaigns, while achieving an average 5-to-1 return over 12 months.</em></p>