Scaling Podcast Monetization In Digital Newsrooms with Wil Wiiliams

<div class="p-rich_text_section">Podcasting is the new low-hanging fruit for pubs looking for new revenue streams. The podcasting ad revenue in the US has crossed $700 mil last year with News podcasting leading the charts. But all said and done, scaling it needs an expert intervention. And that’s exactly why we invited Wil Williams, a co-founder at the Hug House Productions, to address the challenges and their workarounds while monetizing a news podcast. Here’s what the episode will help you learn -</div> <ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="0"> <li data-stringify-indent="0">Though podcasting as a new revenue stream is all lucrative, why are some newsrooms still holding back?</li> <li data-stringify-indent="0">The go-to playbook for podcast monetization. What to do exactly after you’re done publishing a podcast?</li> <li data-stringify-indent="0">Sure ways to find out if a news podcast will be a success.</li> <li data-stringify-indent="0">Metrics that news companies can track once an episode starts gaining traction among their listeners.</li> <li data-stringify-indent="0">#1 thing digital publishers and media companies should do in order to retain their listeners.</li> <li data-stringify-indent="0">Advertising or branded content.</li> </ul>