SBR 14 January 2012

Bill Sanders, Chief Marketing Officer for BDA Sports, the agency that reps the likes of Steve Nash, Rajon Rondo, Greg Oden and Yao Ming joins us to discuss the state of sports marketing and whether or not there is a decrease in corporations utilizing athletes as spokespeople after athletes have stumbled off the field in recent years. Carson York, Oregon Ducks offensive lineman stops by to discuss the Ducks Rose Bowl win and being an academic all-american for the 3rd straight year. read more Learn more about your ad choices. Visit megaphone.fm/adchoices