SBR 11 November 2015

Jill Stelfox, VP & GM of Zebra Technologies stops by to tell us about her $4B company based in large part on what is called Enterprise Asset Intelligence -- turning physical information into digital information and how they are helping sports teams and broadcasters gather analytics in real time. Jeremy Darlow, author of the book “Brands Win Championships” and Director of Brand Marketing for football and baseball at adidas joins us. Justin Garrity, President of Postano tells us about a new service called Hashtag Analytics that helps sports teams and brands track social media conversations in an effective manner. Rob Schack, Global Head of Sports & Strategic Projects at Reuters News Agency tells us about how the company is evolving including a new service called Sports Desk Direct. Follow us on Twitter @SBRadio Learn more about your ad choices. Visit megaphone.fm/adchoices