Say what your company does in 30 seconds

<p>Sunil Nagaraj is the founder and managing partner at Ubiquity ventures, a Silicon Valley-based seed-stage venture capital firm that invests in smart hardware and machine intelligence startups. Sunil talks about how real-world physical problems are transformed into software solutions. He looks for founders with a combination of deep technical knowledge and precise contact with the first prospective customer.</p><ul><li>Clear product-market fit and go-to-market strategy show the viability of a business idea.</li><li>Convert any physical problems into software problems for quicker and less expensive solutions.</li><li>Investors lose interest when you take too much time to explain the context. Instead, simply state what your company does early in the pitch.</li><li>Position your product through a customer's eyes.</li><li>Non-profit: <a href="https://astrosociety.org/">Astronomical Society of the Pacific</a></li></ul>