Sara Hurst, CEO of Bella’s Kitchen

<p><span style="font-weight: 400;">Patricia O’Connell interviews Sara Hurst, CEO of Bella’s Kitchen, on the origin of Bella’s Kitchen, how Sara runs it, and Sara's plans for it. Sara shares more about her family background of successful entrepreneurs in El Salvador. Sara is grateful for her family, friends, and professional resources that help her to succeed in this new venture.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in to this encouraging account of growing a business by meeting a real food need for busy mothers.</span><span style="font-weight: 400;"><br /> <br /></span></p> <h1><strong>Key Takeaways:</strong></h1> <p><span style="font-weight: 400;">[:29] Patricia O’Connell welcomes Sara Hurst to CEO Stories with</span> <em><span style= "font-weight: 400;">This is Capitalism</span></em> <span style= "font-weight: 400;">and asks about Bella’s Kitchen.</span></p> <p><span style="font-weight: 400;">[:53] Bella’s Kitchen offers convenient, healthy meals for kids and families. It is based on baby-led feeding. Babies try different foods with this method. This also avoids overfeeding babies when they don’t want to eat anymore.</span></p> <p><span style="font-weight: 400;">[1:35] Sara started the business in April 2020, at the beginning of the pandemic. Sara came up with the idea when she started feeding solid foods to her daughter, Isabella. She started researching how to introduce new foods to her baby and she found the concept of baby-led feeding. She decided to feed Isabella with that method.</span></p> <p><span style="font-weight: 400;">[2:35] Sara found out that baby-led feeding takes a lot of cooking and meal preparation for one baby.</span></p> <p><span style="font-weight: 400;">[3:18] Sara found canned or frozen choices, mostly pureed foods in the grocery store but she wanted fresh foods for Isabella. She also wanted Isabella to have a variety of foods to develop her palate and not become a picky eater.</span></p> <p><span style="font-weight: 400;">[3:57] As she was introducing Isabella t