Sandy Lutton’s Favorite Business Development Strategy

<p>Mo asks Sandy Lutton: Tell us your favorite science, step, or story from the GrowBIG Training or Snowball System.</p> <ul> <li>Sandy’s favorite science is the Herrmann Brain Dominance Model because it opened her eyes to understanding how her pitch was communicated to other people.</li> <li>The Protemoi List is another strategy that stands out. Knowing who the most important people are in regards to your business and your success, and building a process around it, is a key element to success. Relationships are paramount, and the Protemoi List puts them front and center.</li> <li>Before the Protemoi List, relationships were unstructured. When you have someone on your list, it becomes intentional and mutually beneficial.</li> <li>Sandy’s list used to be longer, but over time she narrowed it down as she learned her limitations and the precise value you can bring to the relationship.</li> <li>How many people can you proactively reach out to in a month in a helpful way that you don’t get paid for. Ten is a great place to start.</li> <li>Give To Get is another favorite strategy. For Sandy, she lays out the overall plan and the steps where the client can engage her to take the next steps. A great Give To Get instills trust in the vision and endears the prospect into working solely with you.</li> <li>The last step that Sandy appreciates is the idea of a value group. By building a network of CFOs and building those relationships over time, she has created a group of raving fans that turn into valuable business.</li> </ul> <p> </p> <p> </p> <p>Mentioned in this Episode:</p> <p><a href="http://growbigplaybook.com/" target="_blank" rel= "noopener">GrowBIGPlaybook.com</a></p> <p><a href="mailto:sandy@designinginfluencers.com" target="_blank" rel="noopener">sandy@designinginfluencers.com</a></p> <p><a href= "https://podcasts.apple.com/us/podcast/her-journey-told/id1583820568" target="_blank" rel="noopener">Her Journey Told Podcast</a></p>