Sampath Mallidi – Your Startup Should Always Have Paying Customers

<p><a href="https://www.linkedin.com/in/sampathmallidi/" target= "_blank" rel="noopener"><strong>Sampath Mallidi</strong></a> <span style="font-weight: 400;">is the Founder and CEO of</span> <a href="https://www.intandemly.com/" target="_blank" rel= "noopener"><span style= "font-weight: 400;">Intandemly</span></a><span style= "font-weight: 400;">, a successful startup that helps organizations execute Account-based Sales through their software. Bootstrapped and formed in 2017, Intandemly has been profitable since year 1. Today, more than 200 organizations from 10+ countries use Intandemly to generate sales in the five figures!</span></p> <p><span style="font-weight: 400;">Sampath is an MBA from Indiana University of Pennsylvania with an obsession for entrepreneurship, sales, and salsa.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Cash is not the king. Cash flow is the king, so always have paying customers.”</strong></p> <p><span style="font-weight: 400;">Sampath Mallidi</span></p> <p><span style="font-weight: 400;"> </span></p> <h2><strong>Worst investment ever</strong></h2> <h3><strong>The aha moment</strong></h3> <p><span style="font-weight: 400;">Before starting, Intandemly, Sampath worked two jobs, both in sales. But it was in the second job that he got his aha moment. Having been in B2B sales for all this time, he felt there was a need for an affordable account-based sales software for Small and Medium-sized Businesses. And if he could help them execute high quality targeted outreach to customers, he would be making an impact.</span></p> <p><span style="font-weight: 400;">So together with his then-boss, they formed Intandemly. They felt great about the new startup company, but they had no money.</span></p> <h3><strong>Knocking hard on doors</strong></h3> <p><span style="font-weight: 400;">Sampath went out knocking on doors, speaking to lots of potential prospects pitching his new platform and showing them how his platform would give them a higher ROI. He met about 20 companies and th