Sam Ghods: What does it take to build a premium cannabis brand?

An appreciation for craftsmanship often emerges as certain consumer industries become more developed and sophisticated, and cannabis is no exception. Just like with wine, spirits, and coffee, cannabis is gaining a steady following of connoisseurs seeking out premium experiences. In this episode, we speak to Sam Ghods, CEO of Connected Cannabis Co., one of the top premium brands in California. Sam shares how he leveraged his vast expertise in the tech startup space to scale Connected, and how his team has embraced the complexities of the plant to cultivate industry-leading consumer products.