Sales Coaching with Kate Lewis | Interview

<p>Sales Coaching is a discipline that is still often either misunderstood or not utilised to its full potential. Our guest in this week's episode has used her 20+ years of sales and sales leadership experience to master the art of coaching. We'll dive deep into the definition of sales coaching, common misconceptions, how to build a coaching culture and more. Please welcome the CEO of e4enable Kate Lewis. </p><ul><li>What is your definition of sales coaching? What are the misconceptions you come across?</li><li>Based on your first-hand experience as a sales leader and now as a leader of a coaching tech vendor, how have sales coaching and its adoption evolved over time?</li><li>What are the steps organisations typically go through when evolving from no coaching to coaching culture?</li><li>How can sales and sales enablement leaders be strategic about introducing technology in their coaching efforts?</li></ul><br/><p>Here are some of the resources referenced in this episode:</p><p>Kate Lewis on LinkedIn: https://www.linkedin.com/in/katellewis/</p><p>Kate's business, e4enable: https://www.e4enable.com/</p><p>Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/</p><p>Find out more about the Building Blocks of Sales Enablement online course: https://www.goffwd.com/blocks/</p><p>Where to find The State of Sales Enablement:</p><ul><li>Website (subscriber exclusives can be found here) -<a href="http://thestateofsalesenablement.com/" rel="noopener noreferrer" target="_blank"><u> http://thestateofsalesenablement.com/</u></a></li><li>LinkedIn -<a href="https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/" rel="noopener noreferrer" target="_blank"><u> https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/</u></a></li><li>Apple Podcasts -<a href="https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853" rel="noopener noreferrer" target="_blank"><u> https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853</u></a></li><li>Spotify -<