S6EPS75: Steps to Create a Brand Development Strategy (Johnny Depp Case Study)

<p>Last week we covered Personal Branding this week we’re moving into building a Branding Development Strategy. We’re tethering this to the $50MM Amber Heard Defamation Trial brought against her by Ex-Husband Johnny Depp. Remember the warning I gave a few weeks ago about blurring the lines between being the company and having the company stand alone? Well, this is what happens when the business is the brand, for better or worse.</p> <p>Check out the trial, Day 12 here: https://youtu.be/TpA2wkSjcW0</p> <p>Follow and check us out daily for Wait-a-Minute at http://instagram.com/ecmgroups</p> <p>Check out the shop and work with us at http://www.ecmgroups.com/theshop&nbsp;</p> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app">https://anchor.fm/app</a> Support this podcast: <a href="https://anchor.fm/ecmgroups/support" rel="payment">https://anchor.fm/ecmgroups/support</a>