S6EPS 87—Unbinge + Brand UNLIKE Kanye West (Death of A Brand)

<p>Kanye West is a man of many talents. He's a rapper, producer, fashion designer, and entrepreneur. But even geniuses make mistakes, and Kanye's biggest mistake was getting involved with the wrong kind of branding.</p> <p>Branding is one of the most important aspects of any business, especially if you want it to last. And while Kanye West is no longer with us, his brand lives on - albeit in a much-diminished state.</p> <p>So what went wrong?</p> <p>Kanye's biggest mistake was associating his brand with drama and controversy instead of quality and positivity. He turned his back on his core fans, choosing to pursue shock value over substance. And in the process, he killed his brand.</p> <p>If you're thinking about starting your own business or rebranding an existing one, learn from Kanye's mistakes. Don't engage in negative publicity just for the sake of it. Don't try to be something you're not. And most importantly, don't forget what made people fall in love with your brand in the first place.</p> <p>Check out the show!</p> <p>http://www.ecmgroups.com/workwithus</p> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app">https://anchor.fm/app</a> Support this podcast: <a href="https://anchor.fm/ecmgroups/support" rel="payment">https://anchor.fm/ecmgroups/support</a>