S6E4 - Content strategy

<p>It's 2021... and, therefore, time for more modern, data-informed, and flexible content strategies. But, how, exactly, would you build one of these? We didn't know ... and so asked someone who does: Brad Yale, a data and content strategy expert at Medical Knowledge Group (plus host of the "Agency Pod" podcast series), stopped by to share his insights setting up, budgeting for, and iterating on content strategies, 21st century-style. It's ok to take notes! Episode guest: <a href='https://www.linkedin.com/in/bradyale/'>Brad Yale</a>, VP, Director of Digital Content Planning & Data at <a href='https://www.mkgny.com/'>Medical Knowledge Group</a>, and host, producer and editior of the <a href='https://agency.simplecast.com/'>the "Agency" podcast</a>.</p> <p>Voices, production, etc. by Ash and Flo. Creative and design advice by <a href='https://www.calmar-creativ.com/'>@calmar.creativ</a> Into, outro voiceover by <a href='https://linktr.ee/iamthedakota'>@iamthedakota</a> Music also by <a href='https://linktr.ee/iamthedakota'>@iamthedakota</a></p> <p> Pls. find the shownotes to this episode at <a href='https://unbillable-hrs.com/s6e4-content-strategy/'>unbillable-hrs.com</a>!</p>