S6E2 - Gettin‘ strategic

<p>Can your marketing function ever push beyond the "grunt work" - and graduate from order-taker to strategic advisor? We asked someone who should know: former consultant, firm CMO, and strategy consultant Jeff McKay. He did give us (some) hope - and shared a bunch of tips you should hear. </p> <p>Episode guest: <a href='https://www.linkedin.com/in/jeffreymckay/'>Jeff McKay</a>, Founder & CEO, <a href='https://www.prudentpedal.com/'>Prudent Pedal</a>.</p> <p>Voices, production, etc. by Ash and Flo. Creative and design advice by <a href='https://www.calmar-creativ.com/'>@calmar.creativ</a> Into, outro voiceover by <a href='https://linktr.ee/iamthedakota'>@iamthedakota</a> Music also by <a href='https://linktr.ee/iamthedakota'>@iamthedakota</a></p> <p> Pls. find the shownotes to this episode at <a href='https://unbillable-hrs.com/s6e2-gettin-strategic/'>unbillable-hrs.com</a>!</p>