s5e59 How to Create a Simple, Compelling Marketing Message with Dov Gordon

<p>Dov Gordon is a marketing expert with a gift for helping businesses create simple, compelling marketing messages. Dov has been one of Tom's consultants for many years. Dov is the Founder of JVMM, a highly curated network of "thought-leader" entrepreneurs who promote each other. Recently, Dov decided it was time for another ‘leap.’ He shut down his own boutique coaching business and made JVMM his main focus. His mission is to serve his members as best as he can. Today, Tom and Dov engage in a rich discussion on curating a simple, compelling message, how to attract the right people, and how to clarify your Marketing message to make your entire real estate negotiation process easier through having a compelling marketing message.</p><h2>Key Takeaways</h2><ul><li>01:01 – Tom introduces today’s guest, Dov Gordon, who joins the show to discuss what goes into an ideal marketing message and how he attracts the right client </li><li>12:05 – Curating a simple, compelling, head-turning message </li><li>23:50 – The Cash Flow example </li><li>29:15 – The Cup of Coffee/Pint of Beer Test </li><li>31:31 – How Marketing overlaps with Negotiation and the difference between rushing and a sense of urgency </li><li>35:45 – Tom thanks Dov for joining the show and lets listeners know where to connect with him</li></ul><br/><h2>Tweetable Quotes</h2><blockquote><em>“A good marketing message will lead you to change your plans and take a step towards me or towards whoever is putting out the message.” (04:33) (Dov) </em></blockquote><blockquote><em>“The first thing to understand is what is the purpose of a good message. And the purpose of a good message is to get the attention and the interest of your ideal client. That may or may not sound like a tall order. The good news that there’s only two things that get the attention of your ideal client. Number one, a problem they have and don’t want, and/or if you talk about a result they want and don’t have.” (04:58) (Dov) </em></blockquote><blockquote><em>“In order to craft a simple, head-turni