S4E4 - Starting marketing

<p>Consulting firms tend to be sales-driven. But... almost all of them also need marketing to grow beyond a certain size. So - how do you "switch on" the function, a strategy, and programs which work? We asked Mark Cowan, co-founder of innovation consultancy "happen" how he did it back in the day - and he had some very surprising, very thoughtful answers. Don't miss them!</p> <p> Episode guest: <a href='https://www.linkedin.com/in/markacowan/'>Mark Cowan</a>, friend of the show and co-founder at happen. Voices, production, etc. by Ash and Flo. Creative and design advice by <a href='https://www.calmar-creativ.com/'>@calmar.creativ</a> Into, outro voiceover by <a href='https://linktr.ee/iamthedakota'>@iamthedakota</a> Music also by <a href='https://linktr.ee/iamthedakota'>@iamthedakota</a></p>