S4 Ep4: How Your Brand Can Shine in the World Cup Spotlight

<div>If you want to get in on World Cup Fever as a fan or as brand - this episode of THIS. with <a href="https://www.linkedin.com/in/shaunasikorski/">Shauna Griffiths</a> is for you! <br> <br> Tune in to hear <a href="https://www.linkedin.com/in/karlkeating/">Karl Keating </a>- Global Brand Strategist &amp; Founder &amp; CEO of <a href="https://www.linkedin.com/company/the-perfect-storm-lab/">The Perfect Storm Lab</a> - bringing you his seasoned experience on how to maximize the upcoming extended moments in sports in the U.S. <br> <br> In partnership with <a href="https://www.linkedin.com/in/chris-todd-61705430/">Chris Todd</a> of <a href="https://www.visioninsights.net/">Vision Insights</a>, Karl and the rest of their crews are the team to lead you and your brand through the sports perfect storm ahead including the 2026 World Cup and LA28!<br> <br> TOPICS IN THIS EPISODE<br> - Join the Host Cities' of The FIFA  2026 World Cup Three-Year Activation Journey Now.<br> - How to Connect with Soccer Fans and Dominate Your Industry<br> - How We Help Brands Excel In The Sports Industry.<br> - Learn How the Greatest Sporting Event Inspires Brands Everywhere<br> - "Think Globally but Act Locally” ... The key to Brand Expansion<br> - Big FIFA Announcement you may have Missed - Seize this opportunity now! <br> <br> THE EPISODE BY THE MINUTE<br> 00:00- Teaser<br> 00:24 - Intro <br> 00:28 - Guest intro <br> 01:09 - How Shauna Met Karl Keating <br> 02:18 - What is The Prefect Storm Lab<br> 11:26 - Why It’s Important for Brands to Plan Ahead <br> 14:41 - What They’re Currently Working On<br> 26:24 - Brands They Partner with <br> 33:44 - Tips For Brands Looking to Break into the Sports Market <br> 37:21 - Wrap up<br> <br> Continued thanks to our Founding Partners Felicia Hall Allen &amp; Associates, CMD, Hijinx, and Influence Media Agency.<br> <br> #podcast #THIS #leadership #leader #theperfectstormlab #strategy #brandstrategy #sportsbusiness #sportsmarketing #founder #impact #evolving #slgimpact</div>