S4 | Ep 6 | Selling Your Data Story; The Customer Obsession with Ciara Moore, Chief Data & Digital Officer at Bank of Ireland

<p>In Episode 6, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ciara Moore, Chief Data &amp; Digital Officer at Bank of Ireland, where they discuss how to sell your data story and why you have to be customer-obsessed, which includes;</p><ul><li>Why language is important</li><li>Why you need to be customer-obsessed</li><li>The relationship between data and providing better customer experiences</li><li>Data-Driven or Customer Obsessed </li><li>Why you should never start with the data </li><li>Why customer experience is very “touchy-feely” </li><li>The importance of protecting your customer's data in a way they want it to be used </li><li>The importance of first principles</li><li>Using AI to measure the emotions of your customers</li><li>Why it’s on Data Leaders to quantify the value of the work we do </li><li>Why it’s never enough to build foundations</li><li>Picking the appropriate use cases as a starting point </li><li>Why you have to deliver “little and often” &nbsp;</li><li>Why it’s always a tough journey for 12-18 months</li><li>Why you need to tell the story and tell it in a way that resonates with your organisation </li><li>Why you need to be cautious about how you frame the art of the possible </li><li>The importance of using different channels of communication to tell and sell your story </li><li>People get it when the language changes </li><li>The importance of letting your D&amp;A team present to business stakeholders </li><li>Why you need to take a hands-on approach to storytelling as a Data Leader </li><li>The power of creating more capacity for your team to do more interesting work</li></ul><br/>