S4 E5: How the Simple Act of Appreciation Can Change Your Life & Business with Mr. Thank You

<p class="MsoNormal"><span style= "font-size: 14.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #0e101a;"> The small business world can be cutthroat and competitive, but that doesn’t mean we have to forego kindness and gratitude. Today’s guest, John Israel aka Mr. Thank You, has built his brand around the art of appreciation. He joins us today to share his philosophy and how he helps individuals and companies apply this concept to their business to build loyalty and increase revenue.</span></p> <p class="MsoNormal"> </p> <p class="MsoNormal"><strong><span style= "font-size: 14.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #0e101a;"> Here’s some of what you’ll learn from this episode:</span></strong></p> <ul> <li class="MsoNormal"><span style= "font-size: 14.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #0e101a;"> How a single question from his wife made him change his entire outlook professionally. <span style= "mso-spacerun: yes;"> </span><strong><em>(2:36)</em></strong></span></li> <li class="MsoNormal"><span style= "font-size: 14.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #0e101a;"> The four steps to the gratitude project he first created, which later became the Mr. Thank You project. <strong><em>(6:39)</em></strong></span></li> <li class="MsoNormal"><span style= "font-size: 14.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #0e101a;"> How he gets the most out of client appreciation events. <strong><em>(16:26)</em></strong></span></li> <li class="MsoNormal"><span style= "font-size: 14.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: #0e101a;"> The VAL framework and why it’s so important. <span style= "mso-spacerun: yes;"> </span><span style= "mso-spacerun: yes;"> </span><span style= "mso-spacerun: yes;"> </span><strong><em>(23:23)</em></strong></span></li> <li