S3 Ep12: Building an Agency from the Ground Up with Pilaar Terry

<div>Meet <a href="https://www.linkedin.com/in/pilaar-terry-pr-and-marketing/">Pilaar Terry</a>. She is a FORCE.<br> <br> She's a Managing Partner &amp; COO of <a href="https://povagency.co/">POV Agency</a> that she co-founded in 2019 at a kitchen table. She was a kid with a dream, who is living it in a big way with her LA-based, inclusion-driven, boutique strategic communications agency. She and her team work to colorfully reimagine how PR and communications are done and who they’re done by. ​​<br> <br> They are built on the belief that a varied, textured, nuanced and colorful perspective is a strength, and often, an untapped one. Their point of view is our otherness, and it is also their superpower. They know all too well what it’s like to feel unseen. They see you – so the world can, too.<br> <br> With more than 20 years' experience in entertainment marketing, she is a seasoned veteran in PR, corporate communications and brand strategy. She sincerely enjoys managing and executing programs and partnerships with a keen eye on ROI and KPI's - optimizing and maximizing results every step of the way. <br> <br> In her episode of THIS you'll get the unfiltered, authentic Leader Shauna has come to know and appreciate in their daily work together and their friendship. So, make sure to tune-in to the realness and inspiration of Pilaar Terry. <br> <br> Special thanks to our Founding Partners, Felica Hall Allen &amp; Associates and <a href="http://6to8.io">6to8.io</a> Digital. <br> <br> 00:01 - Intro<br> <br> 01:02 - Shoutout to Partners<br> <br> 01:11 - Guest Intro<br> <br> 03:16 - Pilaar and POV Agency<br> <br> 06:51 - Diversity, Inclusion and Clients<br> <br> 15:11 - Being an Agency for Agencies<br> <br> 23:20 - Leadership and Evolution<br> <br> 34:38 - Code Switching <br> <br> 39:54 - Making Impact Outside POV<br> <br> 45:22 - Being Present for Others<br> <br> 50:23 - Key Takeaways for the Audience</div>