S3 | Ep 9 | Data Strategy; Why Customers Should be Front and Centre with Ed Child, Global Head of Consumer Data & Digital Analytics at Costa Coffee, and James Miller, Product & Strategy Director at Carruthers & Jackson

<p>In Episode 9 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Ed Child, Global Head of Consumer Data &amp; Digital Analytics at Costa Coffee, and James Miller, Product &amp; Strategy Director at Carruthers &amp; Jackson, where they discuss why customers should be front and centre of your data strategy, which includes;&nbsp;</p><ul><li>Why businesses are doubling down on data and analytics and the relationship with your customers&nbsp;</li><li>Why data strategies have historically been dry, architectural documents&nbsp;&nbsp;</li><li>Why your customers should be at the heart of your data strategy&nbsp;&nbsp;</li><li>Why good businesses can articulate a really strong story about their customers&nbsp;&nbsp;</li><li>The importance of recognising internal and external customers&nbsp;&nbsp;</li><li>Why it’s important to be able to tell the story of data through the lens of the customer and/or consumer&nbsp;&nbsp;</li><li>Why many organisations don’t realise what they’re getting themselves into and underestimate what it’s going to take&nbsp;&nbsp;</li><li>Why the shiny objects rule the day&nbsp;&nbsp;</li><li>Why understanding the vision for a data strategy is critical&nbsp;&nbsp;</li><li>Why "customers" are a language that the business understands&nbsp;&nbsp;</li><li>Why the data product way of thinking helps to get closer to the customer&nbsp;&nbsp;</li><li>Why business buy-in is where many data strategies go wrong&nbsp;&nbsp;</li><li>How changes in customer behaviour and expectations affect the data strategy&nbsp;&nbsp;</li><li>The role of personalisation within the data strategy&nbsp;&nbsp;</li><li>Why a data strategy should be a process not a document&nbsp;&nbsp;</li><li>Why customers are now more aware of the value exchange of their data&nbsp;&nbsp;</li><li>How 1st and 3rd party data changes impact a data strategy&nbsp;</li><li>Why organisations are now doubling down on untapped 1st party data&nbsp;&nbsp;</li><li>Why the days of having a 3-5 year strategy are gone&nbsp;&nbsp;</li><li>