S3 | Ep 35 | The Art of Data & Analytics Communication with Asheeka Hyde, Head of Trading Analytics and Data Science at Dunelm

<p>In Episode 35 of Season 3, of&nbsp;Driven by Data: The Podcast, Kyle Winterbottom is joined by&nbsp;Asheeka Hyde, Head of Trading Analytics and Data Science at Dunhelm, where they discuss tangible advice on how to be a better communicator to drive value, which includes;</p><ul><li>Having Data &amp; Analytics as a key pillar of the organisation </li><li>How to achieve executive alignment </li><li>Why most executives are already bought-in </li><li>Why it’s important for executives to actually experience the benefits of Data &amp; Analytics </li><li>How to demonstrate value as early as possible </li><li>The importance of making data problems visible to the execs </li><li>Why you have to truly inspire people</li><li>Why “quick wins” are often merely for winning trust</li><li>Understand what we mean by “value”</li><li>The importance of saying ‘No’ </li><li>Why you need to change your communication depending upon the maturity of your organisation </li><li>Why you need to get the execs to prioritise for you </li><li>The differences to consider between organisations with a clear business strategy and ones without </li><li>How there is more than one way of communicating and influencing</li><li>Why working with a comms professional changed her communication style</li><li>Why consistency of communication is absolutely critical </li><li>Understanding if you are the right person to communicate the message you want to deliver</li><li>Why your communication needs to be thoughtful</li><li>If you want 80% of people to leave a room with the right message, you need to tell them 5 times</li><li>Why you have to find different ways of saying the same thing</li><li>The importance of utilising internal comms teams </li><li>The know, do and feel communication framework </li><li>The importance of testing if your message is landing </li><li>Why, if you don’t tell your story then people will create their own </li></ul><br/>