S3 | Ep 12 | Building a Data Literacy Programme at Scale with Greg Freeman, CEO & Founder at Data Literacy Academy

<p>In Episode 12 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Greg Freeman, CEO and Founder of Data Literacy Academy, where they discuss how to build a data literacy programme at scale, which includes;&nbsp;</p><ul><li>The reason the Data Literacy Academy exists </li><li>What the business is, who it’s for and who it’s not for </li><li>How they’ve raised over half a million in funding to grow the organisation </li><li>Why Data is a “taught fear” in business </li><li>Why everyone doesn’t need to be a Data Scientist </li><li>The importance of finding a champion in the C-Suite</li><li>The importance of understanding what level of literacy each individual requires </li><li>The three types of literacy profiles within an organisation</li><li>Why most organisations fail to realise that literacy is a Change Management initiative</li><li>The spectrum of understanding of the data literacy problem </li><li>Why organisations that treat data as a transformational change tend to do better </li><li>Why the remit of a CDO goes beyond just data </li><li>The importance of mapping the strengths of your stakeholder relationships </li><li>Why the starting point for a Data Leader should be to ensure that people understand the value of data</li><li>You can’t avoid data but you can certainly avoid engaging with it </li><li>Why teaching hard skills is only relevant at a certain level of maturity </li><li>Why data people need to improve their business literacy </li><li>Why being more business literate will help data people to progress in their career </li><li>The importance of saying “no”, without saying “no” and knowing what to say “no” to</li><li>Why there are only two gaps; knowledge and communication</li><li>Why every Data Leader needs to be a Salesperson </li><li>The importance of having a PR/Communication strategy</li></ul><br/>