S2E2 - Buyer's journey

<p>Ah, the buyer's journey ... a classic! Ash and Flo revisit the topic, and discuss where consulting firms might be missing "journey-related" opportunities. Plus, Ash, uh, gets into why "integrated planning" ≠ "strategic planning".</p> <p> Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota</p>