S2E130 Building an Unbreakable Brand with Kevin Keenan
rickycuaca
Description
<p>A successful brand is far more than just a logo, it’s how your customers truly feel about your business. In this episode, brand expert Kevin Keenan explains how strong branding can help you to achieve phenomenal growth, create a tribe of loyal customers and become the ultimate referral tool in the marketplace. </p><p><strong> </strong></p><p><strong>YOU WILL LEARN:</strong></p><p>· Why branding goes wrong.</p><p>· How the right branding adds huge value to your business.</p><p>· How to begin creating your own brand.</p><p><strong> </strong></p><p><strong>MENTIONED IN THIS EPISODE:</strong></p><p> </p><p><a href="https://www.itsagoodlife.com/tools/" rel="noopener noreferrer" target="_blank">Brand lexicon sample template</a></p><p> </p><p><a href="https://www.buffiniandcompany.com/events/leadership-conference/?refer=iagl" rel="noopener noreferrer" target="_blank">Leadership Conference</a></p><p> </p><p><a href="http://deadreckoning.ie/" rel="noopener noreferrer" target="_blank">deadreckoning.ie</a></p><p> </p><p><a href="https://www.amazon.com/Penguin-Audio-Road-50th-Anniversary/dp/B000XPWRAI/ref=sr_1_1?keywords=on+the+road&qid=1687950630&sr=8-1" rel="noopener noreferrer" target="_blank">“On the Road,” by Jack Kerouac</a></p><p> </p><p><strong>NOTEWORTHY QUOTES FROM THIS EPISODE:</strong></p><p> </p><p>“A brand is not a logo.” – Kevin Keenan </p><p> </p><p>“Marketing is like asking for a date. Your brand is the reason they say yes.” – Kevin Keenan </p><p> </p><p>“The brand creates a more meaningful, longer relationship with the customer.” – Kevin Keenan </p><p> </p><p>“If you have your brand whittled down to something simple, it's easy for someone else to pass it on – it's a tool for referral.” – Kevin Keenan </p><p> </p><p>“Start with the audience: What do they want? What is the benefit to that audience?” – Kevi
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S2E130 Building an Unbreakable Brand with Kevin Keenan
rickycuaca