S2 | Ep 12 | The Balance Between Art & Science with Nathan Hungenberger, CTO & EVP at Known

In Episode 12 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Nathan Hungenberger, CTO & EVP Science at Known where they discuss the importance of getting the balance right between science and creativity, which includes; The importance of data science in making better creative Why adopting the scientific methodology is crucial The tangible benefits of experimentation How to incorporate experimentation into an already hectic workload/schedule How focusing on the science methodology makes it easier to build data science teams The importance of optimizing creativity and what role data science plays in this How he built a successful team of 125 people The timescales to success Real-life success stories