S2 E16: Creating The UK’s Biggest Live Marketing Event with Mat Wilson

<p><span style="font-weight: 400;">Hosted by multiple iTunes Top 10 podcaster</span> <a href= "https://www.instagram.com/jamesburttofficial/"><span style= "font-weight: 400;">James Burtt</span></a><span style= "font-weight: 400;">, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the country's most successful companies and brands.</span></p> <p> </p> <p><span style="font-weight: 400;">If you are looking to explode your brand using the power of podcasting or content marketing, contact James’ agency</span> <a href= "https://www.phonic.media/"><span style="font-weight: 400;">Phonic Content</span></a></p> <p> </p> <p><span style="font-weight: 400;">On today’s show, James chats to Mat Wilson, CEO of Einstein Marketer and creator of the EMC aka the Entrepreneurs Marketing Conference. In the podcast, James dives in to ask Mat all about the stresses and strains of creating a massive live event, why he wanted to create EMC and how he knew it was the right time to add a new vertical to an already well-performing business.  </span></p> <p> </p> <p><span style="font-weight: 400;">In this episode you will hear:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The journey to creating the UK’s No.1 live marketing event </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to add a new vertical into your business </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why live events are so powerful for building your brand</span></li> <li style="font-weight: 400;" aria-level="1">How you can emulate success in other geographies and bring them into your own environment</li> </ul> <p> </p> <p>———————————————</p> <p> </p> <p><span style="font-weight: 400;">If you have not secured your ticket yet for EMC head to</span> <a href= "http://www.emc2022.co.uk"><span style= "font-weight: 400;">www.emc2022.co.u