S2 E10: Data Driven Marketing with Leading Response

<p>If you are a business owner relying on marketing to drive leads and revenue, using data as part of your marketing strategy is a must. Our guest on today’s show is the business development manager with Leading Response. Mike is helping financial experts plan and execute successful marketing strategies through empirical response data.</p> <p>As a partner with FIG, Leading Response focuses both on digital and mail marketing, thinking outside the box to help advisors grow their lead generation. To them each business is a unique scenario with its own goals and values, their marketing material should reflect that. We’ll discuss data marketing, topics for seminars, direct mail, and more.</p> <p> </p> <p><strong>TIMESTAMPS:</strong></p> <p><strong>1:30 –</strong> Favorite football team</p> <p><strong>2:11 –</strong> Leading Response</p> <p><strong>3:07 –</strong> Journey to Leading Response</p> <p><strong>4:46 –</strong> Why do they stand out?</p> <p><strong>5:50 –</strong> How they use data  </p> <p><strong>10:19 –</strong> Marketing report</p> <p><strong>11:50 –</strong> Market saturation</p> <p><strong>14:54 –</strong> Pandemic changing direct mail</p> <p><strong> 17:02 –</strong> Topics for dinner seminars</p> <p><strong>19:50 –</strong> Best practices for direct mail</p> <p><strong>24:10 –</strong> Topics to stay away from</p> <p><strong>26:40 –</strong> How to market events</p> <p><strong>28:58 –</strong> Leading Response partnership with FIG</p> <p><strong>30:14 –</strong> Removing your ego  </p> <p> </p> <p><strong>ABOUT OUR GUEST: </strong> <a href= "https://leadingresponse.com/">https://leadingresponse.com/</a></p> <p> </p> <p><strong>MORE INFORMATION: </strong></p> <p><a href= "https://advisordevelopmentshow.com/">https://advisordevelopmentshow.com/</a></p>