S1E3 Brand Storytelling

<p>What the heck is storytelling on a brand?</p> <p>I know we understand storytelling when it's structured in a book: beginning, middle, and end. But when it comes to applying it to a brand, many of us have a hard time translating it.</p> <p>My best advice is: think of a hero's journey. YOU are the "hero" on your brand.&nbsp;</p> <p>Everybody has a different story. Exploring what makes us unique and then finding the strategic way to tell it, in a way it supports the business growth and brand awareness, is brand storytelling.</p> <p>As humans, we are naturally attracted to story. Be it through writing, photography, orally... we like to tell stories. We like to listen to stories. That's what makes brand storytelling such a powerful tool.</p> <p>Of course, you cannot just pick random parts of your story and share it with your audience, just because. If there's no strategy, well, it's not brand storytelling -it's, simply, storytelling. And, in business, if there's no strategic plan and purpose behind what you're sharing, then is it even worth sharing it?&nbsp;</p> <p>But if you have a plan, a strategy, you will choose a specific part of your story that will allow you to connect with the audience, or provoke a certain emotion (which is the way to attract the right audience and build a community), or even make a sale. It all depends on your plan and strategy.&nbsp;</p> <p>The story you tell can have an individual goal, on a single post (like promoting a webinar or selling a one-of product), or it can part of a bigger picture (as a campaign for a launch).&nbsp;</p> <p><strong>Episode takeaways:</strong></p> <ul> <li>Storytelling is a branding strategy that helps you connect with your audience through telling your story (or A story)</li> <li>The story you tell must have a purpose and strategy behind it</li> <li>The story can be a one of or part of a larger story/plan</li> <li>Photos/images are important, as that is usually the first thing our audience sees (before they actually read our story)</li> <li>If there i