S1E153 - How do I vette, interview and hire a good Sales Engineer with James Kaikis

<p><span class="gmail_default">James literally forced his way onto the podcast to have this conversation, and it was absolutely worth it in our opinion. Listen in and hear us discuss:</span><span class="gmail_default"><br /> <br /> How to measure the value of an Sales Engineer<br /> What does Pre-Sales and Sales Engineering means<br /> When is right to bring in a Pre-Sales SE to the organization<br /> Your Pre-Sales team IS NOT a sunk cost<br /> The tactics a Sales Engineer <br /> The difference between a Sales demo and a Sales Engineering demo<br /> The healthy friction of SEs in the sales process<br /> What skills do SEs need to present and Sales Leaders need to understand about each other.<br /> How to know if you should be an SE</span></p>