S1E138 - Selling the outcomes with Jake Dunlap of Skaled

<p>Jake is a provocative thought leader when it comes to sales. He's learned how to see the big picture and apply in tactical ways. He shares that with us on this episode, including</p> <ul> <li>What you learn from transactional sales in an enterprise sales motion</li> <li>Coaching to skills over everything else.</li> <li>Creating social proof on your sales team.</li> <li>Learning the art and applying the science in sales</li> <li>The justification of scripting in sales</li> <li>You cannot coach those who don't want to be coached</li> <li>Driving strong content as part of your process</li> </ul>