S1E121 - Navigating the "blame game" between sales and marketing with Kyle Lacy CMO of Lessonly

<div class="gmail_default">Why your e-book downloads are not MQLs<br /> What makes companies "break down" at the top of the funnel?<br /> The reasons for bringing the SDR team under marketing<br /> What is brand marketing<br /> What it means to ask for vesting shares on secondary markets</div> <div class="gmail_default">What does "scaling" marketing and sales really mean?<br /> Why you should ask your team members about the kids.</div>