S1 Ep9 - Entrepreneur interview - Digital marketing journey of a homegrown decor & lifestyle brand

<p>I interview Chandni Dassani, founder of <a href="https://www.instagram.com/etasaaofficial/" rel="noopener" target="_blank"><u>Etaasa</u></a>. I want to know how she created her brand's marketing strategy and executed it.&nbsp;</p> <p><strong>1:04</strong> Chandni talks about why she wanted to start this business.&nbsp;</p> <p><strong>2:43 </strong>Etasaa's marketing is done in-house by Chandni. She explains how she researched the customer to identify their niche.&nbsp;</p> <p><strong>4:37</strong> When Etasaa migrated their marketing online, they made a decision to curb spending on Facebook ads. Chandni talks about Etasaa's organic strategy to acquire customers.</p> <p><strong>9:00</strong> Chandni talks about how they navigated the conversation with the consumers, without a website.&nbsp;</p> <p><strong>11:40</strong> At the end, Chandni highlights additional strategies that worked for Etasaa.</p>