S07 EP11 (Pt.2): Xero Shoes: How Steven Sashen is Leading the Barefoot Movement with a Digital-Native Minimalist Footwear Brand

<p>On today’s episode, Kunle is joined by Steven Sashen, Founder of <a href="https://xeroshoes.com/">Xero Shoes</a>, a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style.</p><p> </p><p>Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle support, heel counter, and arch support for your running needs but did you know that those aren’t needed? It’s a shocker. Study shows that running barefoot reduces the risk of injuries that one might gain while using running shoes.</p><p> </p><p>Your feet, without the bells and whistles, can do a better job at running. As featured in Shark Tank, Xero Shoes is a barefoot wear that’s biochemically identical to being barefoot but with a layer of protection. It’s a high-tech version of mankind’s favorite footwear. </p><p><em> </em></p><p>In this episode, Kunle and Steven return to talk about how tracking is great eCommerce-wise. You will get to hear about how they optimize customer experience to have habitual and repeat customers. This is a great episode for founders and business owners looking for a unique roadmap to navigate their eCommerce journey.</p><p>-----------</p><p>SPONSORS:</p><p>This episode is brought to you by:</p><p><strong>Wayflyer</strong></p><p>As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.</p><p> </p><p>Why should you give up equity or pay high interest rates to grow your business?</p><p> </p><p>There is a new way to access growth capital that transforms eCommerce businesses.</p><p><strong>Wayflyer</strong> has shaken the way eCommerce operators access working capital.</p><p> </p><p>With a dedication to only DTC eCommerce businesses, <strong>Wayflyer will fund you on a fairer “fund as you grow”</strong> model, meaning if your sales