S07 EP08: How DTC brand, Dermadry is Solving Excessive Sweating at Scale as a Segment Leader w/ Mathieu Mireault

<p>On today’s episode, Kunle is joined by Mathieu Mireault, Co-founder of <a href="https://dermadry.com/">Dermadry</a>, a world-leading manufacturer of iontophoresis machines for the treatment of hyperhidrosis.</p><p> </p><p>There are products that need more than an Ad on Facebook, Google on Instagram to hit that buy button. Some brands need more exposure or old-fashioned word of mouth to garner the customer’s attention. </p><p> </p><p>Dermadry is a world-leading manufacturer of iontophoresis machines. Their whole product revolves around those suffering from hyperhidrosis, a medical condition characterized by excessive sweating. With such an unusual product, going to market is an expected challenge but by going further beyond the borders of the usual digital means, they have found a way around one-sided ads. Their secret? Affiliate marketing. </p><p><em> </em></p><p>In this episode, Kunle and Mathieu talk about the genesis of Dermadry. You will get to hear about the best strategy for effective affiliate marketing. This is a great episode for business owners and marketers looking to up their game to further their company and product’s digital presence. </p><p>-----------</p><p>SPONSORS:<br>This episode is brought to you by:<br>  <br><strong>Wayflyer</strong></p><p>As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.</p><p>Why should you give up equity or pay high interest rates to grow your business?</p><p>There is a new way to access growth capital that transforms eCommerce businesses.</p><p><strong>Wayflyer</strong> has shaken the way eCommerce operators access working capital.</p><p>With a dedication to only DTC eCommerce businesses, <strong>Wayflyer will fund you on a fairer “fund as you grow”</strong> model, meaning if your sales slow down, so does the amount you transfer back..</p><p>There is just a simple fee and the funds you need to grow are deposited to your account instantly.</p><p>I