S07 EP05: Gaining Competitive Audience-Building Advantage with TikTok w/ Austin Armstrong

<p>On today’s episode, Kunle is joined by Austin Armstrong, CEO of <a href="https://socialtypro.com/">SocialtyPro</a>, a digital marketing agency that specializes in TikTok marketing and search engine optimization.</p><p> </p><p>The digital age is fast approaching. Social media has placed itself as a hub for marketers seeking to build brand awareness. With the popularity of Instagram and Facebook for eCommerce brands, marketers are rising up to the challenge and using TikTok as a creative space to market their products. </p><p> </p><p>TikTok has grown to be one of the fastest social media platforms surpassing Google. It only makes sense to leverage a powerful platform. The headaches of learning the ins and outs of a new platform won’t be a problem. SocialtyPro has got you covered. With an in-depth knowledge of SEO and specialization in TikTok marketing, SocialtyPro provides you with a flawless strategy to guarantee the growth of your brand on TikTok.   </p><p><em> </em></p><p>In this episode, Kunle and Auston talk about the age of vertical short-form videos. You will get to hear about how brands leverage TikTok for lead generation and enriching a brand’s email list. This is a great episode for business owners and brands having second thoughts about entering the addicting world of TikTok to further expand their brand awareness.</p><p>-----------<br>  </p><p>SPONSORS:<br>This episode is brought to you by:<br>  <br><strong>Brightpearl</strong><br> <br> The 2X eCommerce Podcast Show is brought to you by <a href="https://www.brightpearl.com/">Brightpearl</a>, the number one Retail Operating System for e-commerce, multichannel retail brands, and wholesalers who want to Grow Fearlessly.<br> <br> <strong>Lightning 50:</strong> Does your fast-growing online retail business stand out from the pack?<br> <br> Have you taken huge growth leaps in the last year?<br> <br> If so - step up and be in the running for Brightpearl’s <a href="https://www.brightpearl.com/lightning-50">Lightning 50</a>. The definitive list of th