S06 EP64: Building a Future-Proof Attribution Framework w/ Matt Bahr

<p>In today’s episode, Kunle is joined by Matt Bahr, Co-Founder <a href="https://www.enquirelabs.com/">EnquireLabs</a>, a technology company that focuses on customer insight to improve operations, products, and marketing to better serve customers.</p><p> </p><p>For D2C brands, fulfilling an order should not be the end of customer transactions. In order to get returning and new customers, a brand must also focus on post-purchase. One way to do that is to ensure that your customers receive a post-purchase survey. </p><p> </p><p>Knowing your customers is going to help you optimize a lot in your business, so don’t go for jumbled random questions. EnquireLabs can help you figure out the right questions by going through their Four Foolproof Categories to suit your brand needs.   </p><p><em> </em></p><p>In this episode, Kunle and Matt talk about the four categories you need to know about your customer. You will get to hear about how EnquireLabs integrates data to other platforms. This is a great episode for business owners and marketers who wish to know more about their customers. </p><p>-----------</p><p>SPONSORS:<br>This episode is brought to you by:</p><p><br><strong>Klaviyo <br></strong><br></p><p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.</p><p>Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p><p>Find out more on <a href="https://klaviyo.com/2x">klaviyo.com/2x</a>.  </p><p><br></p><p><strong>Gorgias</strong></p><p><br></p><p>This episode is brought to you by <a href="https://www.gorgias.com/">Gorgias</a>, the leading helpdesk for Shopify, Magento and BigCommerce merchants. </p><p><br>Gorgias combines all your communicati