S06 EP54: SWIMINISTA - How Andréa is Building an Eco-Conscious Brand from Ground-Up

<p>On today’s episode, Kunle is joined by Andréa Bernholtz, Co-Founder of the eco-conscious Swiminista brand, a collection of ultra-comfortable swimwear featuring a soft, luxurious nylon fabric made from post-consumer plastics.</p><p><br></p><p>As the effects of climate change become more and more prevalent, awareness around sustainable and eco friendly products is on the rise. So much so that for many businesses these buzzwords have become a marketing strategy. But what does it really mean to build an eco-conscious or eco-friendly business? It is more than just planting a tree for every order you get, it is a lifestyle.  </p><p><br></p><p>In this episode, Kunle and Andréa talk about building and growing an eco-conscious brand. You will get to hear about what the supply chain for such a business looks like, how to package and market such products, balancing sustainability with profit. This is a great episode for entrepreneurs.</p><p><br>-----------</p><p>SPONSORS:<br>This episode is brought to you by:</p><p><br><strong>Klaviyo <br></strong><br></p><p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.</p><p>Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p><p>Find out more on <a href="https://klaviyo.com/2x">klaviyo.com/2x</a>.  </p><p><br><strong>Rewind</strong></p><p><br>This episode is brought to you by <a href="http://rewind.com/?utm_medium=cpc&amp;utm_source=podcast&amp;utm_campaign=2xecommerce">Rewind</a> - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.</p><p>Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.</p><p>Cloud based ecommerce pl