S06 EP45: Creative and Creators

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Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Savannah Sanchez, Claudiu Cioba, Sherice Banton and Moshe Saraf. Ever since the democratization of ad platforms, the Creative has become the key differentiator for marketers. The Creative, and by extension the Creator are both crucial to the success of any ad campaign. But what does it truly take to get this right? Is it Art? Is it Science? Well, it’s both. How well you marry both these elements determines the outcome. In this episode, you'll discover how brands, agencies and creators think about creatives. You’ll hear everything from why content matters, how to avoid content fatigue, how creators price their work to what mistakes brands make and which KPIs you should track. This is a great episode for marketers and anybody interested in knowing more about the nitty-gritties of performance marketing. This event was sponsored by our good friends at: <a href="https://www.juni.co/">Juni</a> - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co <a href="https://emarsys.com/">Emarsys</a> -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com <a href="https://www.postscript.io/">Postscript</a> - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io <a href="https://recart.com/">Recart</a> -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com <a href="https://www.omnisend.com/">Omnisend</a> -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com <a href="https://www.bolt.com/">Bolt</a> - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one click away -bolt.com <