S06 EP33: How Mikey Moran Leveraged Showrooms to Drive Online LTV for Private Label Extensions

<p>On today’s episode, Kunle is joined by Mikey Moran, Founder and CEO of <a href="https://www.privatelabelextensions.com/">Private Label Extensions</a>, a hair extension, and technology company helping entrepreneurs launch and manage their brands.</p><p><br></p><p>We all know how eCommerce has grown in leaps and bounds over the past year. With this growth we hear of more and more brick-and-mortar stores shutting shop. But that is not the case in all industries. </p><p><br></p><p>Competing with DTC brands based in China is tough for any brand (new or old). But there is a very counterintuitive way to get a leg up on the competition, and it’s not something you’d expect. Creating an offline presence (yes, offline!) can actually accelerate growth and help you bag more customers.</p><p><br></p><p>In this episode, Kunle and Mikey talk about how to effectively leverage offline presence to grow your business. You will get to hear about how showrooms can be a differentiator, importance of seeding, target AOVs, packaging hacks and much more. This is a great episode for entrepreneurs and marketers in the beauty industry.</p><p>-----------</p><p>SPONSORS:<br>This episode is brought to you by:</p><p><br><strong>Klaviyo <br></strong><br></p><p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.</p><p>Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p><p>Find out more on <a href="https://klaviyo.com/2x">klaviyo.com/2x</a>.  </p><p><br><strong>Rewind</strong></p><p><br>This episode is brought to you by <a href="http://rewind.com/?utm_medium=cpc&amp;utm_source=podcast&amp;utm_campaign=2xecommerce">Rewind</a> - the #1 Backup and Recovery App for